CupUp reusable polypropylene cup found its place in the corporate world as well with the new Dutch brand producing natural fruit juice, Iam Super Juice. Coming in six flavors, this ecologically oriented brand takes pride in its responsible business conduct where the primary concern is the consumer, so juices contain no preservatives or artificial coloring and they are directly squeezed from fresh fruit, and never produced from concentrate.

CupUp partnered up with Iam Super Juice company to once more play the role of a double agent of ecologically responsible resources implementation and marketing. A cup can be sold directly with the packaging, inciting the sales of larger glass packages of the natural juice, with a cup that could be used continuously, as an alternative to buying packaging of one portion of the juice in cans. The free gift with purchase increases the sales, sub sequentially resulting in larger profit for the company which connected its business with CupUp, while it also encourages the consumer to recycle the glass bottles the juice came in. Once you drink your juice, you are left with the cup for further use. Personalized CupUp cups have proved to be a great marketing tool at fairs organized by brands and producers, an essential stepping stone in the development of any young brand which wants to leave its mark and highlight its presence in the mass of competitive market race.

The possibilities of implementing the concept of personalized CupUp cups are very wide and the use, as well as promotional channels, is left completely at the will of companies and corporation. They might prefer to use them internally, as an incentive to their employees in a way where the cup serves as a little gift which could be used at the workplace to avoid using 2-3 disposable cups per employee daily, or externally, as another branding strategy, practical way of advertising and enthronement of their corporate identity in the offices of their collaborators, on the shelves of shops and supermarkets, as an addition to their product or any other way they see fit regarding the activities of a specific brand. The things we are constantly exposed to will inevitably get ingrained in our memory, and 90% of information is received by the eye.