CupUp dances as well by joining Zagrebačka Pivovara in its new music endeavor. Zagrebačka Pivovara is a primordial Croatian brand founded in 1892, after the small brewers of Zagreb from the Upper Town core couldn’t meet the demands of the growing city with their production.

With 124 years of tradition, they are branching out into a fresh project with Zagreb’s Tvornica Kulture. Culture consists of all of those things which lift you up, civilize you and make you a part of the collective in consensual enjoyment and love towards a certain practice. The dualism of culture as high and low is a thing of the past. The dance floor and contemporary music are just as legitimate places of cultural identification as a classical music concert or a night at the opera at the theater is. The new cup was therefore made for the dancefloor of polyvalent space of Tvornica Kulture. The best equipped club in Croatia, with an unsurmountable quality of sound, due to the isolation and the trapezoid blueprint of the hall, relentlessly welcomes local and foreign musicians, functioning with two floors as separate poles, or a single entity, depending on the need of a given event.

Tvornica kulture hosted many, many artist such as:
Pixies, Dinosaur JR, Jon Spencer Blues Explosion, Fleet Foxes, Slayer, Down, Public Image Limited, Joe Satriani, Patti Smith, Dropkick Murphys, Kurt Vile,The Human League, Jessie Ware, The Jim Jones Revue, Apocalyptica, Buena Vista Social Club, Omara Portuondo, Rollins Band, Asian Dub Fondation, The Walkabouts, The Bloodhound Gang, The Residents, The Mission, Tito & Tarantula, Roni Size, Natasha Atlas, Sepultura, Alfredo De La Fe, Wu Tang Clan, Gotan Project, Quarteto Morelenbaum, Jane Birkin, Buddha Bar-D.J.Ravin, Fun Lovin' Criminals, Siddharta, Faithless, Violent Femmes, John Cale, David Byrne, Femi Kuti, Machine Head, Kreator, MC5, Mariza, Madredeus,Barbara Hendricks, Victoria Abril, Bloodhound Gang, Eagles of Death Metal, Mick Harvey, The Dirty Three, Zola Jesus, Leningrad Cowboys, Groove Armada, Gogol Bordello, Hugh Cornwell, Mick Jones, These New Puritans, White Lies, Soulfly,Nick Cave,Roisin Murphy, Enter Shikari, Dillinger Escape Plan, Josipa Lisac, Elemental, TBF, Hladno pivo, Kawasaki 3P, Brkovi, Dječaci, Goran Bare & Majke, PipsChips&Videoclips, Partibrejkers, Disciplin A Kitschme, Vlada Divljan, Ljetno kino, Kiša metaka, Dječaci, High5, Krankšvester, Jonathan, Punčke, Lovely Quinces, Sara Renar, Luce, Ti, Prti Bee Gee, Bad Copy, Šank, Miki Solus, Blood Red Shoes, Triggerfinger, Chui, Jura Stublić & Film, Neno Belan & Fiumens, Silente, Bajaga i Instruktori…