CupUp reusable polypropylene cup found its place in the corporate word as well with the new Dutch brand producing natural fruit juice, Iam Super Juice. Coming in six flavors, this ecologically oriented brand takes pride in its responsible business conduct where the primary concern is the consumer, so juices contain no preservatives or artificial coloring and they are directly squeezed from fresh fruit, and never produced from concentrate.

CupUp partnered up with Iam Super Juice company to once more play the role of a double agent of ecologically responsible resources implementation and marketing. A cup can be sold directly with the packaging, inciting the sales of larger glass packages of the natural juice, with a cup that could be used continuously, as an alternative to buying packaging of one portion of the juice in cans. The free gift with purchase increases the sales, sub sequentially resulting in larger profit for the company which connected its business with CupUp, while it also encourages the consumer to recycle the glass bottles the juice came in. Once you drink your juice, you are left with the cup for further use. Personalized CupUp cups have proved to be a great marketing tool at fairs organized by brands and producers, an essential stepping stone in the development of any young brand which wants to leave its mark and highlight its presence in the mass of competitive market race.