The specific CupUp cup was used at the Swatch Beach Volleyball Major Series tournament where international teams were competing for the title of the laureate of beach volleyball under the Poreč sun from Jun 28^th to Jul 3^rd.Sports clubs, organizations and competitions can order their personalized cup which can then be distributed during the events themselves, sold to fans as a souvenir through the fan shop, during consummation at associated establishments, within the confines of the stadium, at various locations in towns or cities where the competition is being held or via any other channels they see fit, in order to connect the fans to the beautiful memories of the held event.CupUp cup therefore becomes an ideal accompanying promotional and ecological product supporting the sports event by taking care of the need to rehydrate, reduce waste and providing the continuity of a long term marketing potential through the souvenir reminding the customer of the manifestation.