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CupUp System

About us
About us
About us

As an answer to the needs of a new free market of ideas a new young company, CupUp System d.o.o., was born in 2016. Based in Pazin, it is a vision of two progressive entrepreneurs,  Alen Brajković and Eduard Kalčić.

CupUp officially exists as a brand from 2016., and was founded upon years of cooperation through realizing projects with international companies. Following the example of implementation of personalized washable polypropylene (PP) cups, which has been in use throughout European countries for a decade now, CupUp System d.o.o. decided to offer this ecologically oriented and easily marketable product to Croatian market as the only company of this format in existence on Croatian soil. A young team with extensive experience in project realization at the west European market focused its efforts on supporting the whole experience of its clients by offering full service. In addition to the production, personalization and distribution of the reusable polypropylene cups, they offer continuous support, following through with the client from beginning to the end of an event, taking care of logistics, assembling a team which will define and deliver the adequate amount of cups regarding the event’s profile and expected attendance, while also taking onto themselves the responsibility for washing, new shipments and stocking.

 CupUp is not just a product; it’s a service and an aspect of ecologically responsible business conduct in which the product serves the dual function of a marketing tool and a reusable pragmatic object, simultaneously decreasing the amount of waste which comes as a collateral damage of using disposable products.

 The world has changed. The things that worked in the early stages of capitalism and within its millstone don’t apply any more in the post capitalist interconnected world of today. The mass consumption and exploitation of resources hasn’t decreased, but it changed direction towards sustainable development.

 The best things emerge exactly at the membrane where experience and innovation touch bases. Experience is wise and innovators bring fresh ideas which allow the wisdom of the old to be incorporated on a higher level in the existing social narrative.

 With a few large projects in a relatively short period, and in complete dedication to the clients in designing the cups, they continue on, ready for new challenges presented by the market, ready to find new solutions at the mutual pleasure of all included parties. Event is not just a onetime happening, but a chance to spread your message and create memories, while minimizing the damage to the environment. And this is where CupUp enters your story.